Unsolicited Advice

The Art of Saying NO

If you ask me, there is a large misconception that exists surrounding saying ‘no’ to someone or to something. That misconception branches into a few different thought processes that many of us feel or have felt before:

“If I say no, I will hurt their feelings.”
“If I say no, they will feel disappointed in me.”
“If I say no, it will look shameful.”
“If I say no, they will hold it against me.”
“If I say no, I am a bad person.”

The truth is that none of those scenarios exist because they haven’t happened yet and may not happen at all.

Everyone is different; you have people who are quiet in nature and you have people who are loud and proud. Then you have people like me who are a little bit of both, and then you have your actual sociopaths. Some people can dive right into any situation, while others have to second-guess every move they make. Since everyone is so different, you shouldn’t feel afraid to say no because the reaction won’t always be what you expect. However, at the same time it’s true that because everyone is different, it can backfire at times if you say no. So, it seems I just contradicted myself. Then, what’s the best way to approach this? There are a couple things you need to understand about yourself and the people around you before defaulting to that ‘no’. Here is my advice:


Are you emotionally saying no?

Really, why are you saying no? The truth is sometimes we don’t even know the reason because of the amount of emotion behind it. If you have that one parent who is always nagging you, you probably feel like saying no to everything they ask you to do just out of spite. What about when someone you dislike asks you for something? You almost want to mock them for it, even if they are asking for the simplest thing. What about when one of your managers (who never appreciates anything you do) consistently asks you to do things for them that are not related to your job? Not only do you want to say no, but it turns out to be an explosive no that lands you in the doghouse. Been there, done that.

What does your track record look like?

We’ve talked about the emotion behind the kind of people you might say no to, but now we need to talk about you. This piece is where self-awareness is required to really diagnose the type of person you are. Remember when I mentioned that saying no can backfire? Let’s say you are prone to being lazy and have a track record of not getting tasks done, then saying no to the next assignment will brand you with a reputation. This goes for family, friendship, relationships, and work. I’m willing to share that I’ve been on both sides of the spectrum. When my mom asks me to do something, I somehow forget about it 5-10 times until she has to turn into a beast about it; suffice to say, I learned a long time ago that I’ve been branded as ‘lazy’ at home and therefore cannot afford to say no to new requests. On the other hand, I take my career seriously and not only say yes to almost everything, but I tend to go above and beyond because I just happen to be extra. In the workplace I’ve been branded as ‘highly reliable’, therefore I have some leeway to say no without it backfiring.

Does it serve you or does it hurt you?

This is perhaps the most important point to be made, so pay close attention. Controlling your emotions and becoming self-aware are two incredibly difficult things to do, but now I’m going to add in the third piece of the puzzle: looking at the big picture. Sometimes you have to take a step back and think about what your actions speak to. We often think whatever we choose to do only affects us, but 99% of the time we affect everyone around us even without fully knowing it. That’s a bit of a different topic for another day. Here is a big picture example: Your lazy boss asks you to prepare a presentation for the management team to see. You, who despises your boss, desperately want to say no and tell him to do his own dirty work. Then you take a moment to ask yourself, “will it kill me to do this?” It turns out you have some flexibility in your calendar and you know you make an excellent presentation in no time at all. Then you ask yourself, “what do I get out of this?” This is big picture thinking. Putting aside the fact that your boss didn’t have to lift a finger and how much that irks your soul, the next day you end up getting the full credit and praise for this amazing presentation, and a few months down the line you’re on your way to surpassing ‘the boss’. Of course, this is a fairy-tale ending and I’m aware it doesn’t always turn out this way, but the important thing is to align your mind to believe in something bigger and long-term. That being said, sometimes the ask can be too much. If your partner asks you to tattoo their name on your body and it’s something you just don’t believe in, then you have no choice but to say no. Apart from it probably physically hurting you, if something goes against your principles and beliefs, then it doesn’t serve you in the now or the big picture.

ADVICE: Always ask yourself: “Is this for my highest and greatest good?” Seriously, there is some truth to ‘what doesn’t kill you makes you stronger’. Once we get past the emotions and understand the reputational risk, we should evaluate if pushing past the initial obstacles could be rewarding or if they will send the wrong message. The example above was professional, but what if you were asked to do something loving for a friend? There may be no direct benefit for you today, but think about how it makes you a better person in the long run. Similarly, if you’re asked on a date by someone you really aren’t interested in, but you’re too afraid to say no, then you open yourself and the other person up to more hurt down the line. Take a second to look at not only the short-term, but also the long-term outcome of your actions.

How is your delivery?

Finally, this is what everything above amalgamates into: how you communicate your ‘no’. I’ve struggled with this myself because of emotions and short-term thinking, so take it from me when I say it takes making mistakes and honest practice before you get the hang of this. Let’s use the scenario where your manager has asked you to stay an hour overtime. There’s a lot going on and the company could really use your help, but you have other obligations tend do already. Your response could be, “No. I have a family waiting for me at home and they’re my priority, so no, I can’t help you.” If you say it this way, you could potentially be branded for not being a team-player (especially if others are making the sacrifice). Though, this is only half-true. What if the delivery was something like this: “Thank you so much for offering the overtime. I really wish I could stay, but I promised the kids I’d be home to cook dinner tonight because I missed out on it the last few nights. If you need me tomorrow, I can arrange to stay later for sure.” Suddenly, there’s no branding. You might be asking yourself why you have to go into that much detail to say no. After all, the boss doesn’t deserve you and it’s your personal business why you can’t stay. This goes back to thinking about the big picture and whether or not the ask is serving you or hurting you. What if your kids forgave you for being home late and ordering pizza because they knew you were out working hard to keep the house functioning? Not only that, but you’ve now shown your boss and workplace that you value having the job despite not being able to stay, so in the end, the house is still functioning. What about the tattoo scenario above? It’s one thing to say “no, over my dead body,” versus, “I love you, but for personal reasons I’m not into tattooing my own body. I’d love to find another way to commemorate our relationship mutually.”


Time to take everything above and answer the 5 questions I opened this piece with:

  • “If I say no, I will hurt their feelings.”
    Not if you control your delivery. Use a respectful tone and explain the reasoning behind why you feel the way you do. If someone is still hurt after that, then perhaps you weren’t the problem to begin with.
  • “If I say no, they will feel disappointed in me.”
    Not if you ensure you understand your track record. Self-reflect or ask for feedback to understand how reliable you are to people. If you are consistent with your commitments, no one can challenge your loyalty.
  • “If I say no, it will look shameful.”
    Not if you demonstrate that you are a good sport. This is a combination of making sure your track record is positive and ensuring your delivery of saying no does not seem selfish.
  • “If I say no, they will hold it against me.”
    Not if you leave your emotions out of it. Just make sure you are saying no for a valid reason and not in response to feelings. Then make sure to communicate your reasoning so that everyone is on the same page.
  • “If I say no, I am a bad person.”
    Not if you ascertain whether the ask is for your greater good or if it will harm you. You are not a bad person for choosing to do right by yourself and your beliefs, and no one is allowed to argue with that.

That about sums up my thoughts on this. You might be wondering what prompted me to write about this. To be honest, for a long time I let many of my insecurities prevent me from saying no. If you don’t take control of your life, you can be manipulated and taken advantage of. You also break your own self-worth by not being able to choose what is right for you and what is wrong for you. Saying NO doesn’t have to be seen as rebellious or disobedient; it really is about putting a price tag on yourself and showing the world your value. Take care!